Secret DeviceAtlas feature: Analytics

We always thought of DeviceAtlas as being more about device 'intelligence' than merely device 'data'. Being able to see and interpret patterns in the data helps developers make really smart design decisions, rather than just react, at run-time, to whatever turns up at their site.
So we've been putting a lot of effort into the analytics features of the platform. Currently we're trying out one- and two-dimensional analysis of device model populations.
The one-dimensional tool allows you to choose any property and see the relative populations of that property's values. For example, the "memory limit" property, when projected onto such a histogram, looks like this:
In other words, of those devices for which this property is known, the majority support pages of 4 kilobytes or higher. (I think that is currently a reflection of legacy WAP devices which skew this particular chart). As you can also see, there are a reasonable number of devices for which we have not yet established this property's value.
Even more interesting is the two-dimensional analysis. This lets you choose any two properties and create a bubble-chart that shows their populations against each other. A classic example, of course, is screen size:
Here, the size - and colour - of the bubbles is dictated by the number of devices sharing those two values. Immediately, it's clear from this that the most common screen size is 128px x 160px (shared by over 850 devices). Hovering over the bubble gives you stats, and clicking drills you down to a list of devices matching those criteria.
I love graphs so I think it's cool, of course. But more importantly, we think this will be very helpful for helping slice up the device landscape. Designers will be able to define common families that share similar characteristics.
(And from a site moderator's point of view, this is also a great tool for spotting data faults. Apparently there is a device with fractional screen dimensions. Hm... I think we'll fix that one.)
Anyway, we know there's plenty more to do here. No doubt we need to support user-defined filters on the dataset presented, such as geographic market. And we'd love to be able to weight the values' populations based on the popularity of real devices too (so that rarer, legacy devices don't mislead the eye).
But watch this space. We'll start to sneak this out to the public soon, and would love your feedback or comments on these ideas in the meantime.





Posted by Ian Homer (not verified) 4 years ago
Hi James - this is fantastic move you guys and will help us (as mobile solution developers) to focus our attention on the appropriate device profiles. I was actually thinking of knocking something up along these lines - but you seem to be way ahead of me. One thing I was wanting to do was to combine this mobile device data with the actual device data from various sources (e.g. admob) so that I could provide data on the device profiles biased by actual usage. This bias helps because I'm not too interested in all the phones that are sitting in people's drawers gathering dust. For example - what's the profile of screen size / SVG support for currently active mobile web users in the UK/USA/Asia/India/etc or how many people today are browsing the web on devices that only support WML. Are you thinking on going in that direction? If you need any help with that sort of analysis let me know.
Thanks,
Ian
Posted by Mobivity 4 years ago
Very nice James.
Ian, when Mobilytics has moved out of beta, we will be offering some very high level data to developers and marketers. While we will never share actual site names, details, or user information, we will be doing exactly what you are requesting.
We use Device Atlas to identify handsets and keep our device database refreshed. With the data they provide, and the actual web usage data we collect, we have the ability to do ad-hoc and canned reports on actual features, manufacturers and models.
Queries like what is the most popular handset for news related sites in the U.S. will be simple. Since our device database is integrated into our SQL database, we can cross reference any device capability with actual usage, geography, conversions, revenue and other items.
Keep an eye on our blog for more info @ http://www.mobilewebanalytics.net
Greg Harris
http://www.mobilytics.net
--------------------------------------------------------
Mobile Visions, Inc
212 Carnegie Center, Princeton NJ 08540
877-659-0629 ext 84
http://www.mobilemarketing.net
-----------------------------------------------Mobile Visions, Inc
212 Carnegie Center, Princeton NJ 08540
877-659-0629 ext 84
http://www.mobilemarketing.net
Do-it-yourself mobil
Posted by santosh18 4 years ago
Hi James,
Thanks a ton for putting up the graphs. Pictures speak thousand words and the info conveyed through the graph is very useful. Looking forward to more analytics from your side not just from the hardware configuration perspective but also on the other parameters like the image formats supported, Performance related stats.
Thanks again for the information looking forward for more on this article.
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