Content Delivery for Mobile Devices
In the past, delivering content to mobile devices has been a very tricky subject. Developers who came into the mobile world were usually confronted with a new and unknown paradigm, where very little information could be found on how to determine devices' capabilities and to deliver content to them. more...
Mobile Web Design - Beyond Simple XHTML Pages I
When developing content for mobile devices, it's important to look beyond simple XHTML/CSS pages and even beyond the browser. The interplay between web content and mobile user can occur in a variety of ways, some of which are often more efficient, affordable, or universal than browser-based interaction--even some of which are not delivered through the web but through other content delivery channels. This chapter exposes a few approaches for developing a well-rounded mobile strategy. more...
Mobile advertising for the greater good
Mobile advertising is currently a buzz word, here on mobiForge and everywhere else. Hence, the meaning of the term "mobile marketing" has many interpretations. I'll narrow it down to just talk about banner ads on mobile portals for now... Lots of articles have been written , Gartner finds it interesting and lots of commercial companies are entering this business. Of course we all hate flashing,blinking,rotating and noisy ads on web sites, and I fear that we're gonna hate it even more on our mobile phones! But not yet... Before we start to hate them, we will actually find them relevant... more...
How to monetize your mobile site: PayPal Mobile Checkout
Following on in the series of articles on how to monetize your mobile site we're turning our attention to PayPal and their recently released platform for the mobile web: PayPal Mobile Checkout.PayPal Mobile Checkout is available now. more...
Mobile Advertising: New Revenue Earning Business Area for the operators
Mobile advertising can be a new business idea for any mobile operator. In the concept of Mobile Advertising, the network operator can play the role to act like a medium for advertisement.As is the case for a TV channel & a newspaper, a mobile can be thought of as a prospective and direct medium for the advertisers to reach and sell their product. more...
Get Rich Slowly or, Mobile Advertising: how to monetize your mobile site, Part 2
As promised in our previous feature (Mobile advertising: how to monetize your mobile site) we're following up our experiments with some findings. As you may recall from part I of this article, rather than talking about mobile advertising in theory, we decided to actually try it out on mobiForge to see how well it works in practice. more...
Mobile advertising: how to monetize your mobile site
Like it or hate it advertising is one of cornerstones of the web today. Advertising is paying for a lot of the time and money that goes into creating and publishing content that you see online. Without it, a lot of the "free" web sites that make up so much of the web would eventually disappear. more...
Celebrity news and bikini contests on dev.mobi
What has happened? Have we sold out? Are we making a cheap buck out of our developer forum?Thankfully not. This is all part of an altruistic experiment in mobile advertising. Those of you who visited the mobile version of mobiForge may have noticed that mobile ads started popping up on the site today. more...
If not now, when?
Growth of the Mobile Web and Operator Bashing This week saw another very well received Mobile Monday London, on 6 November. This time at Google's London office where we were treated to splendid hospitality. The topic this month, it being the first anniversary of MoMo London, was "Trends in Mobile" - aka what's changed in the last year? Tireless Tom (Hume) who was a speaker at the event posted a synopis of the event so I won't repeat it here. Other speakers were Helen Keegan from Beep Marketing, Ajit Jaokar from FutureText and Paul Goode from M:Metrics. This could have turned into a serious operator bashing session. But I'm pleased to say it didn't more...
